• €70

• 10 designs

• 2 designers

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Poster Design Brief

Concept
• Title: “Sell your smartphone and earn more with the ObyO app!”
• Subtitle: "Receive a Carrefour gift card worth 40% more than the usual resale value."
This visual will be part of a Folder of the Carrefour store close to the Back To school!

Design and Layout
• Color Palette: Use Carrefour's corporate colors (blue, red, white) with touches of green to symbolize resale and recycling.
• Images:
o A modern smartphone.
o A happy customer receiving a Carrefour gift card.
o App Store and Play Store icons.
Thrilled
• Explanation:
o "With the ObyO app, sell your unused smartphone and receive a Carrefour gift card worth 40% more than the bank transfer resale value. Download the app now and enjoy this benefit at all Carrefour stores in Belgium."
• Instructions:
o
1. Download the ObyO app.
o
2. Evaluate and sell your smartphone.
o
3. Receive a Carrefour gift card.
Specific Visual Elements
• QR Codes:
o Place two visible QR codes, each with a label:
 “Download on the App Store” with the corresponding logo.
 “Download on Google Play” with the corresponding logo.
Call to Action (CTA)
• Virtual Button: “Download ObyO now” with a download icon.
• Reminder Message: “Take advantage of this exclusive offer at all Carrefour stores in Belgium!”
Positioning
• Carrefour Logo: At the top or bottom right for authenticity.
• ObyO Logo: Next to the title or near the instructions, as well as in the Visual of the smartphone.
Additional Elements
• Highlight Boxes: Add bubbles or boxes for key points, for example:
o “Exclusive Carrefour offer”
o “Value your old smartphone”
o “Simple and quick”
Example Visual Layout:
• Top: Catchy title and subtitle.
• Center: Main image with the smartphone and happy customer.
• Left or Right: Steps to sell and benefit.
• Bottom: QR codes and store logos.
• Corner: Carrefour and ObyO logos.
Instructions for the Designer:
1. Use clear and readable typography.
2. Ensure images and visual elements are high quality and aligned.
3. Use icons and graphics to make the process simple and engaging.
4. Verify that QR codes work correctly and lead to the correct links.
5. Make sure the visual is balanced, without information overload.

Target Market(s)

Customers of a retail store

Industry/Entity Type

Retail

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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