• US$400

• 89 designs

• 44 designers

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Logo Design Brief

We need a strong logo for a new American apparel company designed for Truck Drivers. The logo will be featured on hats, jackets, t-shirts, accessories, etc.

We want the logo to be masculine and rugged with a slightly retro and Strong iconic feel to it. NOT REQUIRED BUT try using the faint silhouette of a truck somehow - NOT AN ACTUAL SEMI TRUCK - just the outline or pieces of one in a creative way. Maybe a couple of lines from the front of a semi truck.

Doing something creative with the "OFF" part is also encouraged that could contrast light and dark. TRUCK could be lit up and OFF could be darker. Maybe representing the two headlights of the truck with one on and one off. Just an idea, open to all concepts.

Get inspired by looking at PETERBUILT truck and FREIGHTLINER truck logos.

Logo Text

First line should say TRUCK OFF and then on the second line: American Trucking Apparel

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.