• US$300

• 265 designs

• 105 designers

---

Logo Design Brief

Background:
Quitine is an innovative brand in the nicotine replacement therapy (NRT) market. We specialize in creating products such as nicotine gum, lozenges, and patches to help individuals quit smoking and vaping. Founded by a seasoned pharmacist who has assisted hundreds of thousands in their quitting journeys, Quitine aims to deliver fast and effective solutions in a warm, friendly, and trustworthy manner. Our approach is fun and playful yet maintains professionalism and maturity, differentiating us from existing brands like Nicorette or Habitrol.

Objective:
Design a logo that reflects Quitine’s commitment to support, trust, and effectiveness in helping customers quit smoking and vaping. The logo should convey our brand's personality, approachability, and expert foundation, appealing to ages 18-75+ . . .our current market is 45+ ) who are determined to quit nicotine.

Target Audience:
Our primary customers are adults of varying ages who are actively trying to quit smoking or vaping. They value trust, efficacy, and a non-judgmental approach. Our audience appreciates a brand that provides not only high-quality products but also supportive resources and advice to help them succeed in their quitting journey.

Tone and Personality:
- Trustworthy and Professional: The logo should evoke a sense of reliability and professionalism.
- Warm and Friendly: While maintaining a professional look, the logo should also be approachable and comforting, suggesting a supportive and partner-like relationship with customers.
- Modern and Mature: The design should be contemporary but not overly youthful, appealing to a more mature demographic without alienating the up and comers
- Fun but not too Playful:Incorporate a slight playful touch to make the brand approachable but ensure it does not become whimsical or overly casual.

Design Requirements:
- Colors: Consider a palette that communicates trust and calm, combined with warmer tones for approachability.
- Imagery: The logo should not include elements that suggest quitting smoking/vaping. It could suggest breaking a habit or other symbols of new beginnings and health. We really aren’t tied to any concept at this point and want to see what you come up with.
- Typography: Use modern and readable typefaces that reflect professionalism and friendliness. A custom font and/or lettering would be great too. Clear handwritten could be accepted if it looks trustworthy and is easy to read.
- Versatility: The logo must be scalable and easily recognizable in various formats and sizes, from product packaging to online platforms. It could have an icon along with the Worldmark.

Deliverables:
- Logo design in vector format (.ai, .eps).
- Color palette and typeface specifications.
- Brand Usage guidelines, including do's and don'ts.

Additional Information:
We value creativity and are open to unique interpretations that capture the essence of Quitine. We’re looking for a logo that our customers can trust, recognise, and feel proud to display as they embark on their quit-smoking journey.

Logo Text

Quitine