• US$940

• 34 designs

• 9 designers

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Banner Ad Design Brief

We are looking for banner ad designs to drive new business (B2B) traffic to our insurance and mortgage industry self serve lead sites. The sites are MortgageLeadsDirect.com and LifeLeadsDirect.com, and we service over 45,000 insurance agents and mortgage lenders in a self serve lead portal model. We want our banners to generate more of these clients.

Our clients come to our sites, browse our database and then pick out and purchase the consumer leads that they need to generate new business.

We advertise extensively on Google and on other PPC platforms, and our existing banners are looking really tired.

Some of the ad copy that works well for us is:

Cherry Pick Your Life Leads - Why Pay More Than $3.50 For Life Insurance Leads?
Sign up today and we'll match up to $250

Agents - Here's $250 For New Clients. Cherry Pick Your Life Insurance Leads & Save! Sign up today and we'll match up to $250

One of our Landing Pages that performs well is here:
http://www.lifeleadsdirect.com/lp/008/

One of our competitors ad's are here:

http://www.moat.com/search/results?q=NetQuote&ad=427360

We're looking for a design that is eye catching, uses our "Deeply Discounted Leads" and our "$250 match bonus"

This is the second contest that we have for the same sites. The previous designs were great and really performed well, so we are looking for new designs now that 6 months have passed. I have uploaded some winning banners from the last group for your information.

Target Market(s)

These are insurance agents and mortgage lenders. All of our clients are business' or individuals within the business. This is a B2B campaign, so we need something that is professional and upscale. These are NOT consumer facing ad's!

Industry/Entity Type

Insurance

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We must have the logos for the sites in the banners. Also, we must have a call to action arrow and "Go" button. Some animation is necessary, (especially around the arrow and the GO button).
  
  One or two designs.
  
  File type
  
  .JPEG
  .JPG
  .PNG
  .GIF
  
  File size
  
  150 KB or smaller
  
  Image sizes
  
  Vertical rectangle: 240 x 400
  Mobile leaderboard: 320 x 50
  Banner: 468 x 60
  Leaderboard: 728 x 90
  Square: 250 x 250
  Small square: 200 x 200
  Large rectangle: 336 x 280
  Inline rectangle: 300 x 250
  Skyscraper: 120 x 600
  Wide skyscraper: 160 x 600
  Half-page: 300 x 600
  Large leaderboard: 970 x 90

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Files

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