POPCleaners - Logo design for a new, disruptive laundry service

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This customer received 169 logo designs from 99 designers. They chose this logo design from atlas strom as the winning design.

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Logo Design Brief

We need a logo design for a new company called POPCleaners. Our company provides laundry services in the most convenient manner.

We install smart laundry lockers in multi-family buildings and public locations for free. Residents and customers place orders on our mobile app; they then receive a drop off QR code to deposit their laundry. Our fleet of EV vehicles then pickups and returns laundry (dry cleaning as our first service). Laundry is cleaned and inspected by the largest, most high-tech laundry facility in North America.

Our core business focuses on:
1. Convenience - POPCleaners provides the most convenient laundry service possible.
2. Quality - Cleaning is done with the latest in equipment using eco-friendly chemicals by the most professional staff in the business.
3. Reliable - Decades of logistics and laundry expertise come together to provide the most reliable, consistent clean, delivered fast.

Our tagline is why we exist, to enable you to "Always Look Your Best."

We would like to see designs that use the color blue. The designer may select complimentary colors of either green or orange or none at all. Greys and / or whites may be used as well.

Note, while our first service will be dry cleaning, we plan on offering additional services in the future, including wash-n-fold, alterations, etc. This means our logo cannot be specific to just on facet of laundry.

The final design should envoke professionalism and high-quality. This is important as our customers will be using our service without having to communicate directly with a live person. POPCleaners is a fun play that our lockers can "pop" up anywhere to provide our convenient service. If possible, a representation of speed (as in speedy service) would be considered as well, but is not required.

Not only will the logo be placed on traditional collateral such as on letterheads, business cards, etc. The logo will also be placed on our smart lockers in a space of about 18" x 18". Because of this, the logo should not be loud, but rather professional and clean.

Target Market(s)

Primary target is young professionals, secondary target is older demographic who value professionalism.

Industry/Entity Type

Laundy

Logo Text

POPCleaners or PopCleaners as the company name. Always Look Your Best is our tagline


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Serif
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8
0094D4
00A9DD
6FCCEA
C7EBF8
E9F6FB

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Always Look Your Best as a tagline
Nice to have
  • Green, yellow, or orange accent color - but only if it works well.
Payments
1st place
C$150
Participation payments x 3
C$30
Total
C$240

Project Deadline
09 Jul 2024 20:43:10 UTC
Language

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