• US$500

• 68 designs

• 12 designers

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Web Design Brief

We are creating a new website design for http://castlewindows.com and we are going to be using wordpress for the site. The idea is to make it appeal to homeowners, more than half of the visitors will be female so the design must appeal to them with appropriate colors and shapes. Historically the website has been dark with a black background and the idea is to keep some of that but make it much brighter with textures and inviting colors.
Major competitors which we will mimic are the following in order of favorites:
http://www.thompsoncreek.com/ (this is something we really like because of the full width, call to action, easy to navigate, space for
http://www.longfenceandhome.com/ (this is a nice wide design with a lot of great image space and call to actions)
http://www.renewalbyandersen.com/ (the full width is nice here)
http://www.sunrisewindows.com/ (the slide over option showing the window is nice here.)
Others:
http://www.milgard.com/
http://www.pella.com/home/default.aspx
http://www.andersenwindows.com/
https://www.windowworld.com/
http://www.marvin.com/

Castle is the leader in the industry so they want a design that is going to portray that. The owners say that their competitors always copy what they do so this design must be cutting edge.

Important elements need to included:
1. Make the design convey very obviously they are a replacement window and door company.
2. Very clear “request a free estimate” call to action box on the homepage.
3. Area for the “Live Support” call to action
4. Navigation:

- Home
- Why Castle
o Saves Dollars, Makes Sense
o We Have You Covered Start to Finish
o The Castle Difference
o Pitfalls to Avoid
- Windows and Doors
o Windows
 Double Hung Windows
 Awning Windows
 Basement Hopper Windows
 Bow Windows
 Garden Windows
 Casement Windows
 Bay Windows
 Slider Windows
 Dead-Lite / Specialty / Transom
o Doors
 Storm Doors
 Castle French Doors
 Patio Slider Doors
 Door Catalog
 Keypad Deadbolt
o Before and After
- About Us
o Testimonials
o Directions
o Warranty
o Employment
o Manufacturing process
o Home Shows
o Community Involvement
- Financing
- Commercial Division
- Careers
- Contact Us

Important elements for the Home Page:
1. Call to action – request a free quote
2. Awards
3. Live support
4. Guarantee
5. Featured testimonials
6. Press releases
7. Locations (Map?)

The attached photos can be used for the homepage images

Target Market(s)

The target market is middle income home owners who want good quality and great service.

Industry/Entity Type

Industry

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We will need 2 designs, one for the homepage and the other for the inner pages.
  
  Important elements for the Home Page:
  1. Call to action – request a free quote
  2. Awards
  3. Live support
  4. Guarantee
  5. Featured testimonials
  6. Press releases
  7. Locations (Map?)

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Files

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