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This customer received 305 logo designs from 160 designers. They chose this logo design from SaufatuDesign as the winning design.
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We want to update our logo and make it more modern and clean. Right now we use a blue box with a white A and an Anchor. We do not sell any nautical type stuff but want to keep the anchor as it is part of our history.
We like the clean look with white space. We manufacture 6 different divisions here at anchor and all are equally important so we don't want to highlight a certain product in the logo. Our website is anchorinc.com. We want to go more towards a branded family having one logo with differnt divisions under it for example FedEx Freight, FedEx Express etc. Just slightly changing the color or text setting the Tents apart from Pool Covers etc.
We did separate the pool covers, awnings and shade a few years ago branching off and making Anchor Outdoor. We loved this logo but want to go back to the original logo somewhat but give it a fresh new look.
The original Anchor Industries logo is very out of date and would love to breath a little life into a new look. Our marketing materials will be very clean, lots of white space and have the same look that the Anchor Outdoor stuff has now.
We basically want to take the older Anchor Industries logo and update it to - Anchor Tents, Anchor Pool Covers etc. Our website will stay the say - which is anchorinc.com - so if we need to include INC we can.
Including our funbrella brochure. We love the look and feel - but want the logo to be more Anchor. WE have been around since 1892.
As of now we are going to drop the word Industries and just be known as Anchor - then have Tents / Clear Span / Pergolas etc to distinguish between our different product lines.
Target Market(s)
Tent rental companies, pool builders, pergola dealers
Industry/Entity Type
Manufacturer
Logo Text
Tents, Clear Span, Pergolas, Safety Pool Covers, Shade
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- anchor
Nice to have
- modern feel and very clean
Should not have
- does not need to have the word INDUSTRIES