• US$500

• 228 designs

• 91 designers

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Logo Design Brief

The Spoiled Pony Logo Design brief

We need a logo design for an animal sports performance therapies company, The Spoiled Pony. We offer a bunch of cool services like PEMF and cryo-therapy that are aimed at improving recovery, promoting pain relief, and optimizing performance in horses - making them the best equine athletes they can be!

While this is an alternatives therapies company, we don’t want to lean into the traditional visuals of holistic health. The name is cheeky - a nod to the sometimes excessive investment owners make in keeping their horses performing at their best to keep them at the top of their sport. We’d like a logo that is a humorous or playful nod to the fact that we are, indeed, spoiling our animal companions (for example, a unicorn in a bathtub) but open to interpretations, so long as there's some snark involved as well.

Design elements should convey a tongue-in-cheek sense of competitive performance, recovery, relaxation and rejuvenation with our primary clientele - horses - in mind. We’d prefer colors that are more exciting and energizing versus soothing.
The text should feel like an integrated part of the design - with near equal emphasis on spoiled and pony versus one over the other. We sometimes shorten the name to TSP so if that visually shows up in the design, even better!

Target Market(s)

Equestrian & pet owners with money to spare and a desire to win

Industry/Entity Type

Equestrian services, alternative health, sports performance

Logo Text

The Spoiled Pony

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• playful, tongue-in-cheek horse reference

Should not have

• traditional holistic health iconography