• C$180

• 309 designs

• 138 designers

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Logo Design Brief

We need a logo design and branding package for a new Coffee Shop / Bookstore called "Ground Press Coffee and Books". We prefer round logos and want to set the tone of a refined but cozy place to have amazing coffee and read awesome books. We like things like latte art, open books, french press, and anything else that speaks to coffee and books. We want a clean and simple logo that would look good in circular form but also able to be modified for horizontal/rectangular applications.
The final design should be clean and simple, easy to read, and look great on coffee mugs, aprons, cups, and other coffee-related products. The preferred brand colours are deep dark navy blue, off-white, charcoal grey, and gold or rich yellow. We like images like french press, abstract bird with open wings, heart, books, and latte art.

Target Market(s)

Suburban mothers looking for an elevated coffee experience

Industry/Entity Type

Coffee Shop and Bookstore

Logo Text

Ground Press Coffee and Books

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, crisp design. A graphic that evokes coffee, books, reading, peace, calm, cozy feelings.

Nice to have

• A round main logo that can also have a good version in rectangular or square format for other applications.

Should not have

• Too much complication, be hard to place as exterior signage, be too intricate to see on small swag items

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Files

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