• US$240

• 179 designs

• 93 designers

Logo Design Brief

Crestmark Insights is a new consultancy firm specializing in business and commercial real estate, dedicated to providing tailored services to small and medium-sized businesses.

Our consultancy focuses on equipping businesses with strategic insights for commercial real estate investments and business development. Our target audience consists of new restaurant owners, retail franchisees, and commercial real estate investors.

Imagery:
- Avoid any graphics that relate to residential real estate, such as houses, keys, or residential structures.
- Prefer abstract, geometric shapes, or a creative interpretation of commercial buildings or cityscapes.

Style and Aesthetics:
- The logo should have a simple, clean, and upscale aesthetic that conveys professionalism and sophistication.
- Suitable for use both in color and black and white. Avoid using neon colors or overly vibrant palettes. Preferred colors are muted, professional tones (e.g., navy, grey, forest green, or deep burgundy).

Versatility and Adaptability:
- The logo should be versatile and adaptable to various formats and aspect ratios. Designers should consider how elements of the logo can be scaled or rearranged to fit different uses:
* A square (1:1) format for use in icons, mobile web design, or favicons.
* A landscape (wider than tall) format for headers on desktop websites, business cards, and letterheads.

Typography:
- The typeface should be modern and readable, reflecting the professionalism of a consultancy firm. Please provide options that could work well for both the logo and general branding text.