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This customer received 173 logo designs from 84 designers. They chose this logo design from b4usonai as the winning design.
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I need a very creative individual to design a logo to be used on the website (1-pass.com), app logo and on future merchandise (logo should look good on a t-shirt, shorts, cap, sport bag). Basically the brand image.
A little bit about the business plan. It is basically a pass/membership to all sorts of leisure activities, such as gym, racket ball, indoor rock climbing, swimming pools, independent instructors that offer yoga and other sport related activities. Potentially one day the pass may have a premium version including ski and movie theaters.
I included some screenshot of the initial design of the app and website.
It will start in Switzerland and hopefully quickly expend into neighboring countries.
Looking at the logo, one should feel like this is a global pass to access a network of physical activity providers. Keywords that could maybe help guide you in what the logo should make a person feel: #global #membership #pass #exercise #fitness #wellness #unlimited
Logo Text
1-pass
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- just "1-pass" in different colors or in a box is not creative enough. Avoid black background as it will not fit with the white app background.