• US$150

• 113 designs

• 50 designers

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Logo Design Brief

Company Name: Matergy

Tagline: M-Powering African Entrepreneurship

Website: www.matergy.co.za (under construction)

Industry: Marketplace connecting the African mining industry to the global supply chain through a network of local entrepreneurs.

Current Logo Description: The current logo includes three elements:

The letter "M"
A power button symbol
A depiction of a person with raised arms in celebration, representing an empowered individual.
Logo Requirements:

Integration: The new logo should integrate the three current elements (M, power button, empowered individual) into a cohesive and unified design. The logo should not feel like disjointed components but rather a single, harmonious image.
Style: Professional and clean design that appeals to three key audiences: the mining industry, manufacturers, and local entrepreneurs.
Colors: As per attached
Versatility: The logo should be versatile for use across various media including digital, print, merchandise, and large format advertising without losing impact.
Scalability: It should remain effective at different sizes, from small business cards to large banners.
Goals for the Redesign: To keep true to the current design but transform it into a clean single element.

Cohesion: To enhance the visual integration of the logo elements to avoid the appearance of them being separate pieces.
Professionalism: Reflect a more professional image that aligns with a significant marketplace connecting different sectors.
Brand Identity: Strengthen brand identity to be easily recognizable and memorable within the industry.

Logo Text

No text just the Logo.

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Look and feel

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