• US$150

• 131 designs

• 62 designers

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Logo Design Brief

1. Minimalism
* Few Elements: limited number of shapes and lines. Avoid clutter and make the logo easy to recognize and remember.
* Clean Lines: Using clean lines or well-defined shapes that convey clarity and precision.
2. Clarity
* Readability: Text, if present, should be easy to read at various sizes. Aesthetic logos typically use legible, uncomplicated typography to ensure the name can be easily read.
* Instant Recognition: The design should be straightforward enough that viewers can understand it quickly without confusion.
3. Consistency
* Unified Elements: Every part of the logo should contribute to a cohesive whole. Color, form, and typeface are harmonized to create a balanced image.
* Symmetry and Balance: A symmetric design or well-balanced asymmetry can contribute to the aesthetic quality of a logo by making it more pleasing to the eye.
4. Versatility
* Scalable: A good logo works well across different mediums and sizes, from a small icon on a website to a large billboard.
* Responsive Design: needs to be adaptable, changing in size, complexity, or even color to fit different backgrounds and spaces.
5. Color Palette
* Limited Color Scheme: Simple, aesthetic logos often use a small number of colors.
* Use color: SW 7602 Indigo Batik (Sherwin Williams)
* Harmonious Colors: Colors chosen should complement each other and align with the brand’s messaging. They often use pastels or muted shades to maintain a soft and clean appearance
8. Emotional Appeal
* Conveys Brand Values: The logo should subtly communicate something about the brand’s ethos or values, whether it's luxury, friendliness, innovation, or reliability.
* Engages Emotionally: The design should evoke the right emotional response from the target audience, helping to build a connection between the customer and the brand.

Logo Text

Blue Park Dental

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Files

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