Logo of the AJCAM association which brings together Construction and Home journalists.
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Logo Design Brief
Redo the logo of an association of French journalists dedicated to construction, building and home news.
Modern journalism still happens a little on paper but mainly on video and on the internet.
AJCAM takes care of CONSTRUCTION and HOUSE.
The logo must avoid the house pictogram and must project itself towards the future and innovation.
Target Market(s)
: all players in the world of construction: manufacturers, traders, project owners, specifiers, companies
Industry/Entity Type
Bâtiment, Innovation, Internet
Logo Text
AJCAM
Font styles to use
Sans Serif
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Discuss the world of construction and journalism. Can be used by all members of the association, in particular when signing “AJCAM Member” and “AJCAM Partner” emails.
Nice to have
- A much more modern logo than the current one. Journalism is no longer the pen.
Should not have
- Journalism is not just the written press. Journalism is sound, image and digital. Avoid putting a house pictogram next to the word AJCAM, it will be too simplistic and eliminated.
Payments
1st place
€150
Participation payments x 3
€30
Participation payments x 4
€10