Billboard design for a small town Oral Surgeon

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This customer received 109 billboard designs from 26 designers. They chose this billboard design from Firoze049 as the winning design.
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Billboard Design Brief
We are getting several billboards and need a design that highlights the doctors photo, and bullet points of what he does. Our business name is extremely long, so it’s a challenge to figure out how to do this. Maybe just use our logo? Open to ideas.
The logo can be shortened as designer sees fit, meaning we can drop the tag line. Important info to include:
Doctors name is Hans Igou
The highlighted bullet points are:
•Implants
•wisdom teeth
•Jaw Surgery
•facial trauma
The goal of this billboard is to let our community know that they have an option here in Ada, our town. Many still drive to the city a couple hours away not knowing they now have an option here at home. Having a hard time finding examples of what I have in mind, so hoping this will get us going. I want it as “non-busy” as possible, so no unnecessary lines or anything that competes with the information we are trying to get across.
Target Market(s)
Everyone in town, just trying to spread the word that we are here
Industry/Entity Type
Medical/surgical (oral surgery)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- *New note** Due to location of billboard, I prefer the photo of doctor to be on the left side. Must look neat and professional. Must highlight what we do.
Nice to have
- Our colors are a blue-green with silver, against black or white, but I’m flexible on this, I don’t necessarily need the colors highlighted. I’m also flexible on font style, just needs to be easy to read.
Should not have
- Distracting graphics, should not look like a dental office. That’s an issue we have is people thinking we are another dental office, we do not do any general dentistry, it’s surgery only.