• C$240

• 191 designs

• 84 designers

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Logo Design Brief

GoLime is a forward-thinking energy company committed to driving the transition towards renewable energy solutions for Homeowners across Ontario.
Our current company was founded in 2011 by a Canadian family and currently has an existing customer base across a variety of home energy products and services (HVAC, Water Heaters & Smart Home). We are excited to launch adjacent offerings in Solar, EV Charging, Subscription Protection & Maintenance Plans, and a full net-zero homeowner offering, should the customer wish to be 100% off fossil fuels. With a relentless focus on innovation, customer centricity, sustainability, and community we will revolutionize the home service energy sector and build trust with our customers for a cleaner future.

Join us in our vision of a future where sustainable living is not just a choice, but a seamless part of everyday life. At GoLime, we are committed to leading the transition to a greener, customer-friendly future, one home at a time.

We are committed to delivering best-in-class products, services, and experiences for your home, while always staying true to our values of
C.A.R.I.N.G.

C- Customer Centricity
A – Authenticity
R – Respect
I – Improvement
N – Natural Harmony
G – Gratitude

We put our customers at the center of everything we do, acting with sincerity, transparency, and integrity. We treat all team members with dignity, fairness, kindness, and consideration, valuing diverse backgrounds, perspectives, and contributions. We continuously strive to improve our execution and commit to ongoing learning, education, growth, and development across all team members. We promote harmony with nature and a commitment to environmental sustainability in all aspects of our business, cultivating an attitude of appreciation and thankfulness for the opportunities, success, and future we have together in our company. And, we are just getting started together.

Our target customers include homeowners across Ontario, custom home builders, dealers/partners, and sustainable-conscious consumers. We differentiate ourselves from our competitors by offering flexibility, expertise, and sustainable options, including solar.

Our new visual identity needs to be fresh and bold , showcasing nature, confidence, high energy, and freshness in the creativity we bring to market. Our color is LIME, and we use it consistently across our logo, website, digital creative, and of course on our 10+ branded trucks. We would like consideration for treatment with the O in GO with a lime or lime slice and the E in Lime with an E for energy. But, the brand design is really up to you, and we are open to the best ideas, you are leading this rebranding Logo exercise, and we can’t wait to see what you come up with!

Join us in our mission to lead the transition to a greener, customer-friendly future, one home at a time.

There is no specific format to send in your brand/creative ideas. Ideally, you will have the following Brand Elements to share for your submission for our Rebranding to GoLime. We would love to see your creative flair --- so get ready to SHINE!

• Brand Name – GoLime (that’s the only thing that has been decided so far)
• Brand Logo --- Design something awesome!
• Graphics & Images are all welcome in Logo -- as mentioned we are open to all ideas
• Colour Scheme – Lime HEX #32CD32 (please use your creative liberty to choose any colour that goes along with the brand information that is shared above)
• Open to all suggestions for colouring but we would like a dominant Lime Green colour as part of our identity
• Typography for Branding is important -- needs to be easy to read
• Clothing --- we love wearing our brand so should be easy to showcase brand on a T-Shirt, Hat, Jacket etc
• Bonus points for cool truck designs – we will wrap all of our CARGO VANS and looking for inspiration. Would love your ideas on this too, for anyone that would like to go above and beyond for us.

Target Market(s)

Home Owners in Canada

Industry/Entity Type

Sustainable Energy

Logo Text

GoLime or Go Lime

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the words GO LIME in the LOGO

Nice to have

• Refer to Project description for all details