Equipment Talk Logo 2024

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This customer received 157 logo designs from 77 designers. They chose this logo design from step forward 2 as the winning design.
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Logo Design Brief
Update: Thank you all who have contributed! None of the logos were exactly what we were looking for and we created our own logo so that you can improve it with fonts, colors, shading, gradient color, depth. We like the piece of equipment, the triangle (or some variation of it to represent a play button and moving forward).
Original description: Need a logo for a video cast where we talk with business owners that run heavy equipment to talk about purchasing, operating, managing, maintaining, and selling their equipment. I would like to keep it simple and clean. I am attaching an excavator drawing I did that I like (it has a mobile shear attached (like a Genesis Shear or Labounty Shear) - it would be nice to include my drawing or your version of it. I like dpeth and gradient shading but also am open to solid colors. It would be nice to use easily available colors and fonts. I will be making shirts and hats as well so want it to be simple/clean enough for screen printing or emboidery.
Target Market(s)
Owners and Operators of Heavy Equipment/ Manufacturers and Suppliers
Industry/Entity Type
Heavy Equipment Industry
Logo Text
Equipment Talk
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Piece of easily identifiable equipment like the image I supplied. Would prefer that image or a variation.