Harvey’s Trading Co.

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This customer received 13 logo designs from 4 designers. They chose this logo design from Jerwin Intac as the winning design.
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Logo Design Brief
Looking for a custom business logo that I can use for business cards, signs, t-shirts, etc. also hoping for not only a logo but a cartoon avatar character (that looks similar to me) integrated into the logo design but that can also be a stand alone character on apparel. Specifically a red/brown hair bearded man with a short haircut in a red and black checkered flannel riding a salmon holding an axe. I’ve included some A.I. examples. Looking for the main logo to look like old fashioned storefront signage, I’ve included some designs and an old fashioned font called “black letter” that I like. A couple hand drawn designs to give a rough idea of the direction I’m headed. This is for an antiques business. Inspiration is old trading company logos and the Yukon Cornelius character from Rudolph as the inspiration for my cartoon avatar in both look and style. Really want the logo and character to fit together but also be able to be used separate on apparel when needed.
Logo Text
Harvey’s Trading Co.