• C$120

• 28 designs

• 5 designers

Logo Design Brief

I'm looking for a basic corporate identity package for Klaro Strategies, a new consultancy. We provide strategic communications and engagement consulting services, with a focus on leadership communications and employee engagement.

Our brand, Klaro, conveys clarity, professionalism, transparency, trust and directness. We like simple, modern, minimalist designs with a minimum of fuss, and that are professional, yet approachable and friendly.

We are looking for a WORDMARK logo with the words "Klaro Strategies" and either (1) a "word bubble" design incorporated into the "a" or "o" of "Klaro" or (2) a "dot" design in a complementary color after "Klaro".

"Klaro" should be in sentence case (capital "K", lower case for other letters") or all lower case ("klaro").

Colours: bold blue or teal as the main color, with a bright complementary color like red/orange/yellow. No pink.

The corporate identify package should contain:
1. Logo in vector formats and high-resolution raster formats
2. Color palette in Hex/Pantone/CMYK ; would
3. Fonts/Typography - font files (TTF, OTF) and web fonts with specifications for styles and weights for headings, body text etc.
4. Business Card Design - in print-ready format (vector- and raster-based designs) showing bleed and trim marks
5. Letterhead - in Letter-sized DOCX (Microsoft Word) format for editable letterhead templates; include margins, bleed areas and guidelines for printing

Target Market(s)

Companies with 100+ employees; in any sector but we have worked with clients in financial services, healthcare, marine industrial.

Industry/Entity Type

Consulting, Communications Consulting

Logo Text

Klaro Strategies

Logo styles of interest

Wordmark Logo

Word or name based logo (text only)

Font styles to use

Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• "Klaro" or "Klaro Strategies" as the wordmark logo; minimalist look and feel; bold colors

Should not have

• No pink color or metallic color

Files