Logo design for new legal tech app - Balance Sheet +
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This customer received 115 logo designs from 52 designers. They chose this logo design from Rubia@ as the winning design.
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Hi, we would like a logo to be designed for a new legal tech product called 'Balance Sheet +' (by LEAP). We will need help with conceptualising and creating the logo, and brand identity of this product.
The logo must be in colours other than red on a white or silver background, or white or silver on a red background. We cannot use these colourings, as it is prohibited.
Although this is a product of LEAP Legal Software, we want it to have a separate identity from LEAP, and therefore look and feel different to LEAP. https://www.leap.com.au/
We want it to be engaging and modern, whilst also being professional.
More about the product:
The product will be available within LEAP Legal Software, which is a practice management system used by lawyers. This product is predominately developed for family lawyers , and will be available in family law matter types in LEAP.
It records all assets (incl addbacks), liabilities and financial resources in a family law matter, and has an adjustable tool whereby the ownership of those assets/liabilities can be tailored based on potential settlement outcomes.
It is a quick, easy and accurate way for family lawyers to trial and calculate a range of property outcomes, in addition to being an interactive app for both lawyers, and clients to collaborate on the one balance sheet.
We aim for Balance Sheet + to have the below features:
- It adds, subtracts, divides and calculates all relevant percentages
- It allows the assessment of contributions to up to 8 separate pools of assets and liabilities
- Use it to populate all court forms, including financial statements, balance sheets, case outlines and consent orders
- Populate it with data from financial statements and other court forms
- Share the sheet with the other party for them to complete their values and add their assets and liabilities
- Make notes as to why a dispute exist about the inclusion or value of an asset or liability and how that dispute might be resolved
- Attach valuations, market appraisals, bank statements and relevant documents to entries for particular assets or liabilities
- Duplicate the balance sheet to trial a range of settlement scenarios in the one matter
There is one other product in the market in Australia, which has similarities, and that is the interactive balance sheet available in FamilyProperty https://www.familyproperty.com.au/
We want our product to stand out above FamilyProperty.
Target Market(s)
Family Lawyers, currently in Australia, but to have appeal globally
Industry/Entity Type
Legal Tech
Logo Text
Balance Sheet +
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern, and professional design. Engaging, but not "over the top" as this is an app for lawyers.
Nice to have
- Ties into LEAP Legal Software's logo, but at the same time we want Balance Sheet + to have it's own identity. The '+' in 'Balance Sheet +' could be raised slightly.
Should not have
- The logo must be in colours other than red on a white or silver background, or white or silver on a red background. We cannot use these colourings.