• US$150

• 149 designs

• 53 designers

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Logo Design Brief

I had a young graphic designer create a logo for my then new business back in 2006. After discussing the core services we provide, global travel management for Public Health researchers, doctors, nurses, midwives, consultants, and more and the highly personalized approach to serving our clients, which we called, Sankofa Travel Concierge Services. The designer helped identify the color scheme and shape of a logo which included the globe with movement by plane and the first initial of our business name, S (see example). I then came up with our first brand tag line, "Because your travel deserves more than an agent." The logo and tag line served very well and I still think it works, although at 18 years, could probably use a refresh if not a redesign.

Target Market(s)

Global Health Researchers, Consultants that travel globally. All value highly personalized concierge level of service we provide.

Industry/Entity Type

Corporate and institutional global travel management

Logo Text

"Because global travel is personal for our clients" and "You bring us the why you need to travel and we'll handle the how" and "Connecting our travelers to the world" The goal is to share our mission and methods; communication, global air travel, and connections.

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Globe or sphere which conveys movement and connections to our name/brand. Globe/Sphere alone will not work. Logo should speak for itself without tag line.

Nice to have

• Our clients value our global air expertise in planning, booking, and managing travel from start to finish.

Should not have

• Traditional travel imagery. We do not sell vacation or leisure travel. Do not depict planes leaving earth's orbit.

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Files

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