eCommerce Website Design for Electronic Kits

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This customer received 68 web designs from 8 designers. They chose this web design from Gray Wolves as the winning design.
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The company is called Protosmith. We develop electronic kits, parts & tutorials for hobbyists and engineers. I want something bigger than myself. I can develop and code something, but I want it to be more than I can imagine, so I am here. So, if you feel you have something unique but outside my direction, go for it! I am leaning toward a darker, modern, clean look with a "retro feel," maybe purples, bright reds/pinks, or neon. Our competition is https://www.adafruit.com and https://www.sparkfun.com
Target Market(s)
Hobyists & Engineers (electronics and 3d printing)
Industry/Entity Type
Electronic parts, kits, PCBs, tutorials
Number of Pages Required
4 page
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Landing / Main Page, Shopping Cart, Item Detail, Blog Post