Preferred Upgrades (Home Improvement projects of windows, doors, siding, sunrooms)

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This customer received 44 logo designs from 30 designers. They chose this logo design from R1N_DSGN as the winning design.
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Logo Design Brief
Hello. Thank you for your consideration. The company colors are orange and blue and we're a home improvement company. I chose Preferred Upgrades as the name so I'm not tied to a specific type of job. Everyone forgets the Upgrades part so I need Upgrades to stand out and be lively if possible. Also, the tag line is "Quality's Next Step". I need it to be in it too. Also, I think it should have a house in the logo too so people can associate the Upgrades to their home.
Target Market(s)
Home owners between the ages of 30-80.
Industry/Entity Type
Product replacement in residential homes.
Logo Text
Preferred Upgrades, tag line: Quality's Next Step
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- I have a very open mind so I don't want to influence fresh ideas with picking fonts and such. I encourage your creativity. Thank you.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A house or something like it. Upgrades to be obvious and attractive and tag line in it too.
Nice to have
- The name is complex. If there's a way to soften it and make it friendly that would be great.