I need a logo for a structural engineering franchise operation..
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This customer received 8 logo designs from 3 designers. They chose this logo design from Jerwin Intac as the winning design.
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Logo Design Brief
The logo I have is great in Utah, but I now intend to go nationwide with a franchise operation. I love the mountain and lake thing in the existing logo, but that doesn't make much sense in Florida or Kansas.
Crossroads Engineers franchisees will do structural inspections for homeowners. This involves letting a homeowner know if a damaged wall is a structural problem, or perhaps if a wall is structural or not.
If possible, I'd like to indicate with the logo that it's a licensed structural engineer that's doing the inspection. This is because we want to work with (not against) home inspectors who will likely be funneling work toward us. For that reason, I don't want to use the cliche house/magnifying glass icon that so many home inspectors use.
My preferred colors are black, blue, purple, gray, etc.
www.crossroadsengineers.com
Updates
I found a way to upload a graphic that I found online. I don't want to use this graphic directly, and I definitely don't like the colors, but a version of this might be what I'm looking for.
Added Thursday, 07 March 2024
Target Market(s)
Home buyers, home owners
Industry/Entity Type
Structural inspections
Logo Text
Crossroads Engineers
Font styles to use
Other font styles liked:
- arial is nice
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- My preferred colors are black, blue, purple, gray, etc. It should include buildings, but not look exactly like a home. These inspectors will do mostly homes, but will also do industrial and commercial buildings so it can't look like a home.
Should not have
- a magnifying glass