SAS

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Logo Design Brief
Need a simple logo for a sales region known as the SAS. Must be simple in nature so that it can be used on apparel. This is for a sales team that cover that cover SoCal, Arizona and Hawaii. Their previous region was known as The PAC. I will upload their old regional logo so you can see how simple it was. They loved it. Im trying to capture something similar that reflects their new Region Name Acronym 'SAS', but that also speaks to the new geography. I really do want this as simple as possible. Something we can put on badges for hats and apparel.
I want the designers to basically tweak my original logo that says PAC (stryker)…to say SAS (stryker), in the same color scheme – white on black.
Updates
Went on vacation/holiday
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Target Market(s)
Sales reps in SoCal, Hawaii & Arizona
Industry/Entity Type
Medical device sales
Logo Text
SAS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- ARIAL BLACK/BOLD
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- SAS.
Nice to have
- Wave (Socal) + Sand/Cactus (Arizona) + Flower (Hawaii). Make it cool!! Not too corporate. Almost a logo that you could put on a t shirt or baseball cap that would sell in a store. The simpler the better.