• US$400

• 237 designs

• 94 designers

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Logo Design Brief

The National Equine Welfare Center seeks a professional yet creative logo design that embodies our 35 year history of commitment to the welfare and advocacy of horses nationwide through innovative education and outreach programs. The logo should reflect our organization's mission which is to, "ensure quality care and treatment of horses through intervention, education, and outreach” and our vision of a “culture of humane care and compassion for all equines."

Key Elements:
Horse Imagery: Incorporate an elegant and symbolic representation of a horse or horses. This imagery should convey grace, strength, and compassion without being whimsical or elementary.

Professional Typography: The name "National Equine Welfare Center" should be incorporated into the design in our font, Azo Sans.
*Is it possible for the C in Center to be a part of the logo? Just another idea. But, not a must.

Color Palette: Our brand has 3 colors, #2b3c63, #829bbe, #ed9300. The main color is the navy blue with the other two used as highlights.

Simplicity and Versatility: The logo should be simple, memorable, and versatile, suitable for a variety of applications including signage, letterheads, websites, merchandise and promotional materials.

Design Inspiration: Logos that successfully blend professionalism with creativity and are eye catching while effectively communicating the organization's mission.

Additional Notes:

Feel free to explore different design concepts and variations that capture the essence of our nonprofit's mission. We welcome creativity and originality while ensuring the logo reflects our dedication to equine welfare and advocacy through intervention, education and outreach.

The uploaded files are samples of styles of horses we like (a little). Please do not use them as the logo, they are only here to help designers gain a sense of the style, but we are open to all ideas and suggestions.

Logo Text

National Equine Welfare Center

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Files

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