Gutter Guard Direct Logo Rebrand

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This customer received 139 logo designs from 55 designers. They chose this logo design from Verguson as the winning design.
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We want to redesign our current logo.
We are an e-commerce business that sells Gutter Guard
https://gutterguard.direct/
This website is being completely changed, please just use it to better understand the product. Do not be concerned by current colour scheme, use of font or layout.
Our customer base is a combination of B2C (home improvement consumers) and B2B (roofers, plumbers, tradies who repair/install guttering) Look at the above website to get a feel for our product but put simply it is a metal mesh that covers over roof guttering to stop leaves and debris from settling in the gutter and causing blockages etc. We want the logo to convey professionalism, reliability, quality of product and simplicity of application. The logo also appears on our shipping packaging (boxes), print material (brochures) and clothing so being sensitive towards cost implications of having logos translated to these products is preferred.
Target Market(s)
A combination of DIY homeowners and Trade customers with an emphasis on the trade customers.
Logo Text
Gutter Guard Direct (Optional)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.