Logo for Lux Linus which is a brand to produce luxurious linen that is sustainable.

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This customer received 17 logo designs from 5 designers. They chose this logo design from Kryss Denmar as the winning design.
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I want to make a logo and visual representation through a logo for a luxurious fashion brand that is to compete with Stella McCartney. The brand is sustainable and very minimalistic. With earth tones and neutral colours, this logo should represent a classy, elegant, minimalist, clean feeling. I have attached the brand identity document to show the feel of the brand and how the customer should be communicated to. The brand being a high end, sustainable it is important to have clean lines and clear representation.
Target Market(s)
25 to 60
Industry/Entity Type
fashion
Logo Text
LUX LINUS
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should fit in the social media profile boxes, clean
Nice to have
- Clean. Both the logo and the logo name should be cohesive and classy