• A$200

• 41 designs

• 9 designers

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Graphic Design Brief

The Summit has a focus on innovation, sustainability, and the future of the industry,
Brand and Logo Design Brief for
'Forge
'Futures Under Construction Summit'

Background:
The 'Forge Futures Under Construction Summit' is an upcoming conference that aims to explore technology trends and future directions in industries such as transport, construction, waste, and utilities, with a focus on innovation, sustainability, and digital transformation.
Objective:
Create a compelling brand identity and logo that reflects the summit's focus on the future of industry, blending traditional industrial elements with advanced technology and sustainability.

Theme and Identity: The logo should integrate elements representing technology trends and the future of the industry, with a blend of AI elements and traditional clean lines. ideally taking the namesakes of a forge, to forge, the forge as a string visual guide

Colour Scheme: Predominantly feature Navy, White, and Gold to provide a sophisticated and professional look

Typography: Utilise bold, industrial- nordic/viking or similar style typography to reinforce the summit's connection to the industry sectors it represents.

Target Audience: Decision-makers from medium-sized enterprises across financial, safety, and operations sectors, conveying a sense of innovation and forward-thinking.

Usage and Application: Ensure the logo is versatile across all conference-style media including the core site page, sponsor offers, banners, and is scalable for use in conference decks and other promotional materials.

Creative Considerations:
- The logo must embody themes that show technologies, automation and robotics, connectivity and IoT, and safety innovations against the backdrop of nordic forge style culture. including text but somehow blending the past (the disruptive and violent viking era) with the future.
- It should reflect a future where the industry prioritizes environmental responsibility and innovation.
- The design should be adaptable and scalable, suitable for various applications from digital media to print materials.
examples include:
1. Anvil and Digital Sparks
2. Hammer Striking Light Bulb
3. Interlocking Gears with a Digital Twist
4. Forging Flames Shaping the Future

Deliverables:
- Logo design in multiple formats (JPEG, PNG, SVG) for different uses.
- Brand guidelines document detailing the usage of the logo, colour palette, typography, and other visual elements.

Please note GPTs have been used to come up with examples but we expect original content and design thinking

Target Market(s)

Executives, Decision Makers, Industry Stalwarts, Movers and Shakers

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Font styles to use

Other font styles liked:

• Nordic Viking Style

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An iconic clean image. a strong font to match the name

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Files

Download all files - 3.5 MB