• US$150

• 68 designs

• 39 designers

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Logo Design Brief

Organisation Name
Asian Recovery Network (“ARN”)

About ARN
ARN’s mission is to bring together, persons in recovery from addiction, and substance use disorders (“SUD”) across Asia, people affected by (SUD), and also, those who support them. By bringing them together, they benefit from each other’s support as they journey the difficult road to recovery and return to normal, fulfilling lives, safe from substance use and addiction.

The purpose of the Asian Recovery Network include:
1. To facilitate collective action and cooperation among individuals, organizations, and governments in Asian countries to make recovery-oriented care and support services accessible to those in need.
2. To create a platform for knowledge exchange and resource sharing to address challenges faced by persons in recovery, and recovery communities in Asia.
3. To research and develop an evidence-based and science-backed body of knowledge.
4. To strengthen advocacy for policy changes that support emphatic and evidence-based approaches for recovery-oriented systems of care and support.

ARN’s Target Audience.
The organization serves the following target audience across Asia:
1) Persons in recovery from addiction and substance use disorders,
2) Individuals, families and communities affected by SUD, and
3) People, groups, and organizations who support or work with those affected by SUD.

Purpose of the ARN logo.
As a new regional non-governmental organization, ARN needs a logo that will identify the organization, our purpose, what we do, whom we serve, our core values, and our members.

The logo resonates with persons in recovery and helps them identify with the organization.

The design objective.
Create a compelling, captivating, distinctive, and impactful logo for the Asian Recovery Network that effectively communicates ARN’s mission, and brand personality. The design serves to identify the organization and its members.

The design should be captivating, and distinctive, resonate with people who are on a journey of rebirth and renewal to overcome addiction. It should convey a sense of hope, an uplifting spirit of renewal and strength from rising together across Asia.

Key messages to convey include:
1) Recovery and renewal: Reflect positive change, growth, and renewal that individuals experience through their recovery journey.

2) Hope and resilience: Instill a feeling of hope strength, and resilience, inspiring individuals to overcome challenges and embrace a brighter future.

3) Unity and connection: symbolize the coming together of people from diverse backgrounds and cultures across Asia, sharing a common journey of recovery.

Design elements to consider:
1) Symbolism: Represent connection, strength in togetherness, growth, support and renewal. Avoid stigmatizing images.

2) Font style: If your design incorporates text, preferably, use an elegant Asian-influenced typography style that complements the overall logo design and conveys a sense of approachability, yet strength.

3) Color palette: Evoke emotions of hope, positivity, and strength. Avoid overly bright, aggressive colors.

4) Iconography: Create an iconic element that can be used separately from the text, serving as a recognizing symbol for the organization.

5) Asian influence: Incorporate subtle elements inspired by Asian culture or symbolism to emphasize our regional focus.

Look and Feel
• Avoid common or cliche images such as the lotus or the phoenix. However, clever abstract designs of such symbols are welcomed.
• Minimalism by default for clean, uncluttered design.
• Unique, stand-out, vibrant, and memorable brand mark.
• Feel welcoming, uplifting, and optimistic.
• The logo should look vivid enough to stand out on small screens and across various mediums and platforms, such as digital, printed and merchandise.
• Evokes a sense of authenticity and instant recognition for ARN.

What to be produced:
1) Main logo: A complete logo uniting typography and symbol/icon.
2) Icon/symbol: A standalone symbol that can be used independently, maintaining recognition.

3) Logo Rationale: Provide a description of your logo and the rationale for your design.

4) Image formats: Versions of the images in PNG, JPEG, WEBP, Vector (EPS, AI and PDF), with and without background.

5) Image resolution: Images to be produced in various resolutions for use on large outdoor prints (higher than 300dpi), on brochures, flyers, merchandise, website and social media.

6) Color variations: Versions of the logo in full color and grayscale.

7) Typography guidelines: Clear specifications for typography used in the logo and installable font file.

Target Market(s)

Persons in recovery from addiction and substance use disorders, and healthcare professionals in related field.

Industry/Entity Type

Nonprofit supporting health and wellbeing, and advocating for health equity.

Logo Text

Asian Recovery Network (optional)

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Preferably a font style with Asian influenced design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1) Modern, distinctive, captivating design It should convey a sense of hope, an uplifting spirit of renewal, rebirth, resilience and strength. 2) Convey strength in unity and connection: symbolize the coming together of people from diverse backgrounds and cultures across Asia, sharing a common journey of recovery. 3) Asian influence in the design.

Nice to have

• 1) Incorporate the six principles of the organization in the abstract design. (refer to the uploaded abstract image as an example).

Should not have

• 1) Images that are stigmatizing or discriminatory against people suffering or recovering from drug addiction. 2) Overused or cliche images related to recovery such as lotus or phoenix, although clever abstract designs are welcomed. 2) Images that are already used elsewhere or have been licensed or copyrighted.

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Files

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