i4Geo - new university institute for geospatial technology
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This customer received 114 logo designs from 61 designers. They chose this logo design from Arjuna Design as the winning design.
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Logo Design Brief
Need a website & general branding logo for the University of Lethbridge (Alberta, Canada) Institute for Geospatial Inquiry, Instruction and Innovation. Members of this new institute are faculty, students and govt / industry partners that research, educate and support business development in the areas of Remote Sensing, GIS, Earth Observation, Climate Change, Ecosystem / Resource / Hazard Monitoring and Mapping, as well as socio-cultural issues and archeology. If possible, our use of spatial (map and image) data and high tech imaging and survey systems (satellite, aircraft, drone and ground survey) should be represented somehow in in the logo. Our logo should use the yellow and blue colours of our University of Lethbridge, and the 'i4Geo' name should be prominent. A globe of our earth is expected to be part of the
Target Market(s)
Academic, Industry, Government practitioners and students
Industry/Entity Type
Academia
Logo Text
"i4Geo" (prominent) "Institute for Geospatial Inquiry, Instruction & Innovation" (small)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The concept of multi-scale earth observation from satellites to aircraft to drone to in situ field survey. If possible, the idea of digital image data (pixels) or vector geometry could be conveyed.
Nice to have
- If the logo uses the i4Geo text, then some representation of a globe could be the 'G' (middle) or 'O' (end), and other letters could variously represent other aspects related to field survey, airborne, drones, data analysis. I think we could represent (even in an abstract manner) the multiscale and field / GIS elements of 'geospatial'.
Should not have
- No too cluttered of complex