• US$250

• 62 designs

• 30 designers

Logo Design Brief

Exp.Lore is a company that creates expansive interactive environments in which customers play escape room-like games and encounter lively characters portrayed by staff. Our flagship location is to be Gloam Harbor: an up-and-coming fantasy port town (think Dungeons & Dragons, Lord of the Rings) full of adventure and mystery!

We would like an icon and a logotype that is clearly legible at various scales and distances in both color and black & white. We would like to limit the color palette to 2-3 colors + B&W for printing purposes. We are envisioning colors that invoke dusk (such as indigo and muted purple), warm torchlight, and the sea, but we are open to other colors as long as they serve the overall effect.

Ideally the logo will fill the viewer with a sense of wonder and curiosity.
Attached we have included some rough sketches of our preliminary ideas. Feel free to expand on the concepts but don't feel constrained by them. For the logotype we took inspiration from tavern/inn shingles and medieval script writing. We like the way the Gloam subtly looms around Harbor. The icon we have come up with is a foreshortened spyglass with the town's skyline silhouetted in it. It touches on elements of both the setting and the customer experience.

Things to avoid: d20s/dice, puzzle pieces, other imagery common in the escape room industry

Target Market(s)

people 18-65 looking for a fun activity & adventure

Industry/Entity Type

Interactive Entertainment

Logo Text

Exp.Lore: Gloam Harbor

Logo styles of interest

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Font styles to use

Serif

Sans Serif

Decorative

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• legibility, correct punctuation and capitalization, excitement and intrigue

Should not have

• dragons, dice/d20s, keys, locks, puzzle pieces, magnifying glass;

Files