• US$390

• 77 designs

• 31 designers

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Label Design Brief

Dear Graphic Designers,

JOB BRIEF
We are a beverage manufacturer in South Africa seeking a creative wrap-around label design for our exciting new fruity drink range called PapaFroo. Although our beverage doesn't contain real fruit, it's crafted to emulate the taste and appearance of authentic fruit juices, complete with essential benefits like vitamins and minerals that are contained in real fruit. Despite being priced competitively, we want the design to exude a premium feel likened to luxury juices and drinks.

TARGET MARKET
The design must possess a modern appeal that resonates with both children and adults.

DESIGN GUIDELINES
- Modern and Elegant
- Colourful
- Evokes a sense of fruit without direct explicit fruit depictions

MANDATORY ELEMENTS
1. Flavoured Drink: Law states that "Flavoured Drink" needs to be written on the front of the label, potentially integrated with the flavor name, e.g., "Orange Flavoured Drink."
2. No Fruit Images: Avoid using real fruit images, opting instead for textures and shapes that very slightly allude to the essence of fruit flavour. This is also a legal constraint.
3. Toucan Mascot: Consider incorporating a toucan or parrot as a potential mascot.
4. Logo: We have a logo, you may use this and adapt it, or design your own.
5. Claims: We need a claim on the front "High in Vitamin C, B and Zinc"

DESIGN INSPIRATION AND WARNING
Avoid drawing inspiration from our initial design attempt, shared in the files section. This design is deemed unsuitable as it appears too busy, has an 'old school' vibe, and may be perceived as exclusively for children. We aspire for a premium design that caters to adults while still being colourful.

FLAVORS
"Orange Crush" or alternatively "Orange Flavoured Drink"
"Berry Burst" or alternatively "Berry Flavoured Drink"
"Tropical Breeze" or alternatively "Tropical Flavoured Drink"
"Apple Harvest" or alternatively "Apple Flavoured Drink"

We encourage your innovative designs. Thank you for your participation, and we look forward to witnessing your creative brilliance!

Best regards,
The Marketing Team

Target Market(s)

Adults and Children (Premium)

Industry/Entity Type

Beverages

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Premium and Colourful

Nice to have

• It would be nice to have a new or updated logo (but we have existing logo if needed), and it would be nice to have a parrot or toucan mascot somewhere

Should not have

• Looking too much like a children's fruity drink. Shouldn't contain real images or illustrations of fruit (only vaguely resembling the fruit through shapes and textures)

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Files

Download all files - 26.4 MB