New Footcare Product Company

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This customer received 177 logo designs from 69 designers. They chose this logo design from Excellentâ„¢ as the winning design.
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We need a logo design for a new company based in New Zealand that will be creating and distributing Footcare products called FootAid. We will be selling products such as orthopaedic shoes, over-the-counter insoles, silicone medical products (toe seperators, bunion aids etc.). To give you an idea, our direct competitors will be companies such as Dr Scholls.
Our products will be sold in pharmacies, footwear stores as well as being sold online via our e-commerce website. Therefore, our logo needs to be eye-catching yet simplistic to stand out from competing products.
Ideally, our final design should be simple with clean lines. We do not want to see big over-the-top logos with complex designs. We are certainly open to a simple logo design in combination with the text or otherwise, a logo that is incorporated into the text e.g the F being a bit more complex compared to the rest of the text.
We aren't too keen on logos with a foot or shoe as the main logo but again open to seeing what this looks like if you can make it look simplistic.
We are certainly open to any ideas and colours. However, we would like to see Orange, Blue and/or black integrations.
The final design should communicate confidence with the consumer that our product will help with their pain.
Industry/Entity Type
Footcare
Logo Text
FootAid
Look and feel
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