Southern Forest Machinery logo update

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This customer received 138 logo designs from 64 designers. They chose this logo design from Logo Doctor as the winning design.
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Logo Design Brief
Modernize and update our existing logo.
Keep same colour scheme.
Want to be a strong statement and easy to read and identify, just more modern to reflect next generation of ownership.
If possible, include an option of a ‘10 years’ addition to the logo design for this year, as it’s our 10 years of operation anniversary in 2024. We would like the ‘10 years’ to be able to be removed easily for subsequent years.
Our business is to sell agricultural machinery (particularly Massey Ferguson/red tractors and Fendt/green tractors) plus service and repair machinery.
Our region has predominantly cattle (beef and dairy), orchards (avocados, apples, stone fruit and vines), potatoes and vegetables.
Target Market(s)
Farmers and landholders
Industry/Entity Type
Agriculture
Logo Text
Southern Forest Machinery
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Gimmicky icons or images or be hard to read/recognize