Packaging Design Rebrand for FreshWipes

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This customer received 59 packaging designs from 23 designers. They chose this packaging design from Ileana Blanco as the winning design.
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We are looking to get our Unscented Antibacterial/Biodegradable Body Wipes products redesigned for retail shelves in the UK. Our product is a crossover healthcare/beauty product used to keep people fresh and clean when they can't shower and is being carefully watched by retailers such as Boots and Superdrug. We are looking for someone who can redesign our packaging to make them look retail ready/eye catching and really stand out on the shelf. We LOVE our logo (it could even go bigger!) and our white pack but feel that something is missing and that the front text is not appealing. We want to make our packs much more attractive! Can you help? We can move some of the text to the back so that the design really 'pops' I've attached our current guide. I think we should keep the white/green and our logo but can we make the front of the pack look better/less cluttered and more appealing? We have further scents you can work on as separate projects (grapefruit (orange pack) and coconut (blue pack)
Target Market(s)
Mainly elderly/disabled Women 55+ (but also campers/sportspeople/festival goers)
Industry/Entity Type
Healthcare/Beauty retail
Font styles to use
Other font styles liked:
- Grotesque is the current one
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Keep the current logo and bright colours
Nice to have
- pretty packaging incorporating more colours and less text on the front