Packaging Design Rebrand for FreshWipes

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Contest winning design

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This customer received 59 packaging designs from 23 designers. They chose this packaging design from Ileana Blanco as the winning design.

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  • Closed - Design Selected

Packaging Design Brief

We are looking to get our Unscented Antibacterial/Biodegradable Body Wipes products redesigned for retail shelves in the UK. Our product is a crossover healthcare/beauty product used to keep people fresh and clean when they can't shower and is being carefully watched by retailers such as Boots and Superdrug. We are looking for someone who can redesign our packaging to make them look retail ready/eye catching and really stand out on the shelf. We LOVE our logo (it could even go bigger!) and our white pack but feel that something is missing and that the front text is not appealing. We want to make our packs much more attractive! Can you help? We can move some of the text to the back so that the design really 'pops' I've attached our current guide. I think we should keep the white/green and our logo but can we make the front of the pack look better/less cluttered and more appealing? We have further scents you can work on as separate projects (grapefruit (orange pack) and coconut (blue pack)

Target Market(s)

Mainly elderly/disabled Women 55+ (but also campers/sportspeople/festival goers)

Industry/Entity Type

Healthcare/Beauty retail


Font styles to use
Other font styles liked:
  • Grotesque is the current one

Colors

Colors selected by the customer to be used in the logo design:

00AB8E
00BBA5
67D7C9
C6EFE9
E9F9F6
59FF00
82FF00
B8FF75
E3FFCB
F4FFEA
F0912C
F2A743
F7CA91
FBE8D2
FDF5EE

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Keep the current logo and bright colours
Nice to have
  • pretty packaging incorporating more colours and less text on the front

Files
Download all files - 3.4 MB
JPG
IMG_0661
Wednesday, November 29, 2023
PNG
FreshWipes Logo White
Wednesday, November 29, 2023
JPG
PHOTO-2022-01-17-07-39-03
Wednesday, November 29, 2023
PDF
Fresh wipes pannel guide v3 no oval
Friday, December 1, 2023
JPG
Untitled design-119
Friday, December 1, 2023