Mushrooms (not the fun kind, the brainy kind!) help us market and sell our fun new project!

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This customer received 11 logo designs from 5 designers. They chose this logo design from coloratura as the winning design.
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Logo Design Brief
We’ve purchased an old historic furniture warehouse in the small town of Sparta, GA which has been refitted as a mushroom “farm” with four grow houses. We’ll be growing shitake, lion’s mane and oyster mushrooms. We need a logo design we can use on business cards, website and promotional materials. The space is gorgeous, combination old brick and huge old wooden beams. We want to reflect some of the history and character of the space with the logo and image of the company and the iconoclastic image of the founder and the current owner.
Target Market(s)
Upscale wholesalers—Whole Foods, Trader Joe’s, Sprouts
Industry/Entity Type
Lux grocers and farmers markets
Logo Text
Sparta Imperial Mushrooms
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easily reproduceable style at all sizes
Nice to have
- Retro look and Feel
Should not have
- Should not require color to look good