• C$150

• 265 designs

• 69 designers

Logo Design Brief

I need a logo for my new practice that focuses on helping people in physical and emotional pain heal and transform their life and relationships by shifting out of a survival state and experiencing their power to create. I teach my clients that emotions are a form of energy that's stored in the body and communicated through body sensations, and that learning to attune to and facilitate the flow of emotions is the foundation of physical and mental health. Bringing emotional wounds from the past into the light of awareness and understanding how they are triggered by everyday experiences helps generate self-compassion where before we were in the dark and often judged ourselves for disproportionate emotional reactions, suppressing the feelings and holding them inside or unleashing them on the people around us. Two things led me to choose my business name: The concept that everything is energy & that energy can't be created or destroyed, it can only be transformed and this Richard Rohr quote : "If we don't transform our pain, we will most assuredly transmit it - usually to those closest to us".

I like the the sun, a sunburst, and golden light as symbols of transformational energy (representing the light of consciousness/awareness that dispels darkness, the energy of the sun that makes all growth and transformation on earth possible, the sense of new possibilities created by the sunrise).

I like modern, spare & visually striking logos and fonts. My favorite design era is mid-century modern. I'm drawn to an earthy colour palette but my aversion to stronger colours may just come from lack of confidence in my own ability to combine them well! Someone who is intuitive told me that my logo colours should be blue and gold. I'm having trouble visualizing that looking classy, but I did see some beautiful wallpaper that had a navy blue/indigo background with a gold geometric print so I guess it can be done! My current website reflects my lack of design skill and confidence more than my actual taste - it's a very simple and spare look: www.transformcounselling.ca

I plan to use the logo on my website & eventually align the rest of my site with the logo style, colours & font. I want to use the logo for printed promo material immediately (business cards & brochures) and as the visual anchor & design inspiration for social media content as I create an online presence for my company (long-term goal).

Target Market(s)

adult & adolescent females seeking therapy for trauma, stress, chronic illness & pain, relationship difficulties; divorcing parents who need support transitioning from romantic partners to successful co-parents

Industry/Entity Type

Counselling/Therapy/Parent coaching

Logo Text

Transform Counselling

Logo styles of interest

Emblem Logo

Logo enclosed in a shape

Abstract Logo

Conceptual / symbolic (optional text)

Font styles to use

Sans Serif

Decorative

Script

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• artistic, expensive looking combination of colours, font & imagery that interplay in an organic way - that don't look like something I could create with a lego generator!

Nice to have

• I consider the sun or a sunburst to be an icon of transformation. I was told by someone intuitive that my logo should be blue & gold. That conjures up a sports team or marching band in my mind. If you can pull off a logo for me in those colours that looks modern, balances playfulness & professionalism & conveys a sense of energy/transformation, I'll be super impressed!

Should not have

• No pink, red or purple please. No cliche, generic-looking counselling, therapy, healing, personal development icons

Files