• C$150

• 31 designs

• 15 designers

Label Design Brief

Create a colorful label that will be noticed on the shelves among all the hot sauces out there. We are a small hot pepper farm in Ontario Canada and we are about to release our line of hot sauces, called Mario's Kick. Our sauces will focus on the flavor of the peppers more than the intense heat of some. For example, we will make a Carolina Reaper sauce but the heat will be kept to a minimum for the consumer to enjoy the flavor this pepper offers.

There are thousands of hot sauces out there so we understand that standing out of the crowd is quite a challenge. We want a label that will enable us to modify it easily such as the text content and the colors. We want the label to look the same except for the colors. This will ensure a consistency when it comes to the look of the bottle.

The printing area of our label is 18cm wide X 13cm high. The bottle we will use is attached to this brief.

The label should include a heat level graphic that ranges form Mild (green), Medium (yellow), Hot (orange) and Very Hot (red). This has to be located on the front of the label and visible.

It should also include the following :

- Mario's caricature, provide in this brief (center front of the bottle)
- Mario's Kick name on the front of the bottle
- Space for a barcode
- Space for a small description
- Space for ingredients
- Space for nutritional value graphic

Updates

Low design quality

Target Market(s)

Hot sauce lovers

Industry/Entity Type

Hot sauce, hot peppers consumers

Font styles to use

Sans Serif

Decorative

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• Colors that represents hot peppers, such as green, yellow, orange and red.

Should not have

• Dull colors

Files