New Logo for Electrical Distributor firm

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This customer received 388 logo designs from 158 designers. They chose this logo design from Deant as the winning design.
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Logo Design Brief
Company Overview: ProgUSA has been a trusted provider of Quality Test Equipment to the USA Power Industry since 2005. Our dedicated team of technical sales experts is committed to educating our clients on the latest diagnostic techniques and helping them select the best test equipment for their specific applications. We go beyond product sales by offering technical seminars, on-site demonstrations featuring real-world case studies, and comprehensive application notes. In addition, we provide top-notch fix-it services and calibration support from our state-of-the-art Florida service center. At ProgUSA, we take pride in our unwavering commitment to ensuring the success of your testing endeavors.
Logo Concept: We are seeking a fresh and innovative logo that embodies ProgUSA's expertise, reliability, and dedication to the power industry. The design should convey a sense of professionalism, technical proficiency, and customer care.
Color Scheme: We are open to a new color palette that reflects our company's forward-thinking approach. The colors should evoke trust, competence, and energy while remaining suitable for an industrial context.
Logo Elements: Avoid using the "LLC" suffix in the logo. Instead, focus on a design that captures the essence of our commitment to quality and excellence in test equipment.
Style: The logo should be contemporary and adaptable for various applications, including digital and print materials.
Typography: Use a clean and easily readable font that complements the logo design.
Message: The logo should visually represent ProgUSA's core values of education, expertise, and outstanding customer service.
Target Market(s)
Eletrical Utilities generating electricity
Industry/Entity Type
Electrical Power Generation
Logo Text
ProgUSA
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Do not use LLC in logo. Just ProgUSA