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HVAC Business Rebranding for fleet of trucks to increase market capture
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This customer received 32 car wrap designs from 16 designers. They chose this car wrap design from LAXMI DESIGNHUB as the winning design.
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US$200
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32 designs
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16 designers
Car Wrap Design Brief
I am in need of rebranding our image of our HVAC work trucks. Currently our trucks are geared more towards commercial clientele. They are not friendly for the average residential consumer, and I believe can be off-putting. I am in need of a design that is friendly and attracts consumers to our trucks. Our business is going to be branching off into a commercial division 'Chris Mechanical Services' (our current name) and a residential company with the name 'Chris Heating & Cooling'.
I have attached our current trucks and very preliminary ideas below.
Target Market(s)
Married homeowner, 35 years old and up. Upper 25% income bracket in the chicagoland area.
Industry/Entity Type
HVAC
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 'Chris Heating and Cooling'
Nice to have
- Mascot graphic. A black lab would be great, if it can work. We have used one before in our ads and it has been well received.
Should not have
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