• US$400

• 179 designs

• 55 designers

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Logo Design Brief

Creative Brief for St. Anthony’s Industries Group Logo

Background:

St. Anthony’s Industries Group is an established leader in the industrial sector, with a heritage dating back to 1958. Known for pioneering and investing in their industry, the group has become a trusted name in PVC pipes, water tanks, roofing, and several other industrial and consumer sectors.
Objective:

To design a timeless and classic logo that encapsulates St. Anthony’s long-standing industry presence, innovative edge, commitment to impact, leadership, and ethical business practices. The logo should reflect the group’s ability to lead and inspire within the industry while resonating with their core values.
Target Audience:

The primary audience includes current and potential customers, employees, shareholders, industry partners, and the wider community that St. Anthony’s serves.
Tone and Image:

Professional, reliable, pioneering, and ethical. The logo should evoke a sense of trust, excellence, and forward-thinking.
Logo Requirements:

Timelessness: The logo should not adhere to trends that will date quickly; it must maintain relevance and impact over many years.
Classic Design: While being innovative, the design must also resonate with the legacy and tradition of St. Anthony’s.
Iconography (Optional):
North Star: To represent the purpose-driven approach of the company, guiding the industry much like the North Star guides travelers.
Bolt Icon: To pay homage to the manufacturing roots of the company, symbolizing strength, power, and the industrial process.
Scalability: The logo should be versatile, easily applied across various media including print, digital, merchandise, and large-scale advertising without losing detail or impact.
Color Palette: Colors should be chosen to represent stability, trust, and innovation. The use of color should be effective in both full color and monochrome.
Values to Communicate:

Create Impact: The design should convey a sense of positive influence and value addition.
Entrepreneurism and Leadership: Elements should suggest innovation, thought leadership, and pioneering spirit.
Continuous Improvement: A dynamic aspect of the design could illustrate the idea of ongoing advancement and evolution.
Selfless Service: The logo should feel welcoming and supportive, reflecting the company’s dedication to its stakeholders.
Conscience: An ethical, clean, and clear design that avoids any aggressive or misleading imagery.
Results-Oriented: The design should suggest efficiency and the company’s focus on delivering outcomes.
Deliverables:

A logo design that meets the above requirements and is delivered in multiple formats (AI, EPS, JPEG, PNG) for various uses.
A brand guideline document that outlines the proper usage of the logo, color palette, typography, and any other relevant visual elements.

Logo Text

SAIG or St.Anthony's Industries Group

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