Willy Wilson Flats (Urban Living Residential & Retail Combo)
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This customer received 108 logo designs from 50 designers. They chose this logo design from Rubia@ as the winning design.
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Logo Design Brief
Need a logo for an urban living site in Madison, WI. The site includes 30 apartments and 6 vibrant retail spaces. The site consists of two large, old, brick buildings and two 10 unit new construction apartment buildings. It is located in the heart of a vibrant neighborhood filled with consistent activity and young, energetic, free thinking individuals. The neighborhood has a "funky" vibe to it and I'd like that to be reflected in the logo. Included in much of the future signage will be "Professionally Managed by Grindstone Property Management". The logo for Grindstone Property Management is attached for your reference/review. The addresses of the properties that we will want signage for are 1207 E Wilson St, 1217 E Wilson St, 1216 Williamson St, 1220 Williamson St (all located in Madison, WI). Our website that includes additional photos of all buildings is www.grindstonemanagement.com.
Target Market(s)
Young, energetic, free thinking
Industry/Entity Type
Apartment homes & high traffic urban retail
Logo Text
Willy Wilson Flats
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easy to read. The ability to rework the words/logo into one line and stacked for multiple future sign configurations
 
Should not have
- Hard to read or too busy