• €110

• 171 designs

• 62 designers

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Logo Design Brief

We are ready for a redesign of our brand. In the last couple of years we worked pretty hard to get our name on the market in a branche which is quit small. Sportpsychologists in the Netherlands are still fighting for their legitimacy. We are about to shift our focus directly to the endconsumer, the youngsters with a talent status or top athletes. In the last couple of years our focus was also on coaches, unions and clubs.

Our targetgroup (and important for the logo) is between 15-28 years old, is fully committed to their sport and has a big ambition to become the best in their sport. But as there is many attention and guidance for the physical health, the mental or emotional part isn't always part of their development program. So they are reaching out to us, by themselves.

Are brand new is YAAP, and we are a partnership of three sportpsychologist working together. We are working for many different athletes from different sports. We believe that performing at your best is about knowing yourself, focus on your growth mindset and become anti fragile. You (the athlete) are the owner of your own carreer cq. control the controllables.

Know yourself and perform better. Time to figure that out.

For more information check also our website www.yaap.eu (which is outdated to be honest) but for the look and feel it gives you a feeling. Rebranding is about letting go of the old, so we would like you to challenge you to do the same.

Target Market(s)

Talents and top athletes between 15-28 years old (Gen-z)

Industry/Entity Type

Sports

Logo Text

No preference.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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