• US$300

• 166 designs

• 75 designers

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Logo Design Brief

My company is Athletes’ Edge Physical Therapy in Austin, Texas. I’m looking to update my logo. I want to maintain a similar icon so that the brand is still recognizable. A few things I’m looking for are that the icon guy is within a circle, not a diagonal, oval as it currently is, because it makes it really difficult to center the icon on apparel, etc. I like that the current icon looks like he’s running. Perhaps he could be a bit more humanistic. I took a picture of a fellow physical therapist, business owner’s T-shirt with his icon. I like that there is a cool background (his is of mountains) and think that might be a way to make the logo a bit more interesting with a background of the Austin skyline perhaps (something to do with Austin in the background would be really cool). The text is just OK as is- I would like to add in an element of movement to the text perhaps. Maybe some sort of lines indicating movement. Last, the color of the current logo is such a dark blue. I’m looking for some thing brighter, bolder, and more energetic. This is a sports, physical therapy company, so the impact should be sporty, energetic, and perhaps more on the masculine side. I am interested in bringing in additional color to the logo. Feel free to be creative. The only main must is that it should still somewhat resemble my current icon. I typically like blues and greens the most.

Target Market(s)

40 year old active adults and youth athletes

Industry/Entity Type

Physical therapy, sports performance, strength, and conditioning

Logo Text

Athletes’ Edge Physical Therapy

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some elements of the running/moving guy icon maintained

Nice to have

• A background of Austin, TX behind running/moving guy, brighter color (blues and greens preferred)

Should not have

• No diagonal oval for the icon. Would prefer circular or something easier to center. Shouldn’t be so long that it is hard to fit on T-shirts. Would be OK with a version. That’s more vertical and a version. That’s more horizontal though.

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Files

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