• US$300

• 634 designs

• 198 designers

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Logo Design Brief

Logo needed for a DC-based law firm. The aim is to project a clean, modern, high-end, and technology-forward image that aligns with the conservative nature of the US federal sector. The firm wants to evoke sentiments of strength, patriotism, sophistication, and professionalism. Focus on a palette that includes conservative colors, like deep blues, golds, grays, and blacks, avoiding bright reds.

Ensure colors evoke feelings of strength, patriotism, and sophistication.
Iconography:
Design clean, modern, and easily understandable icons.
Icons should harmonize with the color palette and overall design aesthetic.
Maintain a consistent stroke weight and rounding for all icons to ensure a cohesive look.
Avoid generic or widely used symbols. Instead, find unique ways to represent common ideas that tie back to the government and legal sectors and Ward & Berry's brand identity.
Icons should reflect the brand's positioning as sophisticated and industry-leading, so even simpler designs should have a touch of sophistication and a polished finish.
Provide icons in various formats (SVG for scalability, PNG for transparency) to cater to different use cases, both digital and print.
Integration with Existing Brand Assets:
While new designs are expected, ensure they do not pivot too far from the existing brand identity, like the firm's name and the WB combination.
All graphics should resonate with Ward & Berry’s positioning as industry leaders, blending tradition with innovation in the government contracting legal sector.
Some examples of brands they like include:
Latham & Watkins: https://www.lw.com/
Cooley: https://www.cooley.com/
Nicholos liu: https://nicholsliu.com/
https://patgroupi.com/
Brooks Brothers with an edge

The attached logo file is their old logo.

Target Market(s)

US Government Contractors

Industry/Entity Type

Legal

Logo Text

Ward & Berry

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Icon with the WB initals

Should not have

• No red in the logo , no over used stock art

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Files

Download all files - 0.1 MB