• A$150

• 177 designs

• 66 designers

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Logo Design Brief

Logo design for a new Financial Services business.
Design Brief:
The business provides Home Loans / Car Loans / Commercial Loans / Business Loans.

Key focus of the business is on long lasting customer relationships and an in depth knowledge of our clients.

The business started in the Scenic Rim region in Queensland, Australia but does service clients all around Australia.

Our target demographics are self employed people, who own homes and businesses.

(I thought perhaps something with the "s" in the Scenic being part of the logo would be nice.)

Colours:
I have attached in the documents section an example colour palette. Wanting a natural/nature based colour palette that represents authority and trust.


Looking for a more minimalist design that is easy to identify from a distance, and looks formal/professional with a touch of creative flair to help set us apart from the standard drab/boring finance business logos out there. Have a bit of fun with the design. The idea of nature making a feature in the design is an idea i love, but understand it may not suite so take your own spin on it.

We want the logo to give off TRUST / EXPERIENCE / PERSONAL TOUCH / EMPATHY

Target Market(s)

Home Owners & Business Owners

Industry/Entity Type

Financial Services (Home loans / Business Loans / Commercial Loans)

Logo Text

Scenic Financial Services

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Mofaze Del Monte - dafont.com

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some tie into the heritage of coming from the Scenic Rim in Queensland Australia. Want that tie into nature some how, that belonging to country and land. Which can be seen i suppose as quite a hard contract against a Finance industry business, but that is the feel of the business... down to earth.

Nice to have

• A dash of some personal flare, not a super boring corporate bog standard logo. Open to some creative spark, even though we are a finance business.

Should not have

• A hard to read logo, we have a large office on the highway and we want the business to be visible from a distance. (RAMS Home Loans in Jimboomba is our shop right now, big sign from the highway is on our building)

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Files

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