• US$190

• 40 designs

• 16 designers

---

T-shirt Design Brief

1. Project Overview:
• MobileMustHave.com is looking for a T-Shirt design series.
• MMH would like to develop brand loyalty and provide a consistent brand presence in the marketplace to showcase MMH as a lifestyle brand.
2. Retailer Information:
• MobileMustHave.com
• Founded in 2019, MobileMustHave is a retailer focused on delivering.
• Best-in-class products that are true solutions for RVers, boaters and off-grid lifestyles.
• Exceptional customer service
3. Target Audience:
• People who live in an RV/Boat/Tiny off-grid home full-time
• Ages 21+
4. Project Goals and Objectives:
• Develop MobileMustHave.com into a lifestyle brand associated with the nomadic lifestyle.
• Reinforce MobileMustHave.com as an expert in the space.
• Establish MobileMustHave.com not only sells this lifestyle, but we also LIVE this lifestyle.
5. Key Message:
• Tagline: “Camping is Hard”
• Should be a tongue-in-cheek look at the challenges, benefits, and shared experiences all RVers go through to live a Nomadic Lifestyle
6. Design Specifications:
• Family friendly but with an edge (think Looney Tunes)
• Black T-Shirt compatible
• 4 color screen printed designs.
• Sizing Adult Small to Adult XXL
7. Creative Direction:
• Cartoon, bright, colorful design
• Dry, subtle humor, easter eggs
8. Branding Guidelines:
• See included logos
9. T-shirt Printing and Sizing:
• Specify any technical considerations related to t-shirt printing, such as screen printing or digital printing.
• Indicate the sizes and types of t-shirts the design will be printed on.
10. Deadline and Budget:
• Initial Design Deadline 9/29/2023 with one initial concept/design
• Budget: $500
• This will be an ongoing project; we are looking for a partner who can help us develop designs once per quarter.
11. Deliverables: Vector-Scalable, CMYK design files

12. Review and Approval Process:
Submit designs by 9/22/2023 – final selections to be made by 9/29/2023

13. Additional Notes:
Inspiration for art style: The Far Side, Doonesbury, Calvin and Hobbes
Comparable T-Shirt concepts:
- Ron Jon Surf Shop
- TheChive
- Montana Knife Company
- Black Rifle Coffee

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files

Download all files - 0.1 MB