• A$110

• 39 designs

• 18 designers

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Flyer Design Brief

We need a 2 page digital flyer for a high end leadership coaching offering for global leaders in healthcare. The flyer will advertise a new service (an elite senior leadership coaching group) for senior leaders in the healthcare industry from around the world.
The flyer should be upmarket, professional and minimalist in style to meet the expectations of my professional market (very senior doctors and executives).
The design should be based on my existing logo and brand, see my landing page: www.fischerconsults.com
The key elements needed are
1) An editable PDF which we can update as we revise the specific details of the offering. The text and draft design for this is attached.
2) The banner image should be high quality but abstract. It can be based on the landing page of my website (the two ripple effects) but does not need to strictly adhere to this.
3) The logo placement of the Fischer Consults delta sign should be discreet so that it does not dominate
4) The small logos of our professional accrediting organisations should be discreetly placed at the end and should not dominate. They might work best as mono icons in a footer (e.g. blue on a white background, or white on blue.
5) Please find enclosed a previous flyer as an example of a similar style we have used for more junior professionals. The design worked quite well, although we now need a more upmarket version for our senior executives.

Target Market(s)

Senior global leaders in the healthcare industry

Industry/Entity Type

Leading business schools & Healthcare industry.

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Font styles to use

Other font styles liked:

• Operetta (selective use for heading) and Sofia Pro (body text)

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean minimalist and high professionally look that directly speaks to the interests and perspectives of senior leader leaders in healthcare. It also needs very clear call to action sections

Nice to have

• Effective presentation of the two bios and photographs. These need to look impressive, but should not dominate.

Should not have

• Loud and bold colours, large use of logos.

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Files

Download all files - 19.2 MB