• €110

• 143 designs

• 72 designers

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Logo Design Brief

Brand Name:
Luigi's - Legendary Linguine

Overview:
Luigi's Legendary Linguine is a brand that celebrates the whimsy of combining American and Italian culinary traditions with a touch of retro charm. The logo should evoke a sense of nostalgia, uniqueness, capturing the essence of a bygone era while communicating the brand's commitment to crafting pasta dishes that are both legendary and timeless. Luigi's is the place to be, for young and old.

Key Message:
The logo should transport viewers to a retro diner or American Italian eatery from the mid-20th century. It should exude a sense of comfort, familiarity, and legendary craftsmanship.
>>> See examples of pizza/burger brands attached = this style.

Design Direction:
Create a logo that pays homage to the retro aesthetic of the 1960s or 1970s. It should feature elements reminiscent of vintage signage, typography, and color schemes while maintaining a sense of elegance.

Logo Elements:

Typography: Follow uploaded examples and use retro-inspired fonts that reflect the era's typography. Consider a mix of fonts for "Luigi's" and "Legendary Linguine."

Icon/Imagery: Incorporate retro diner or Italian restaurant elements, such as a classic diner sign or a retro-inspired pasta dish. Could also be an italian chef / curly moustache and/or the typical 3finger italian gesture.

Color Palette: Opt for a vintage color palette, including classic reds, pastel blues, creamy whites, and warm yellows. These colors should evoke nostalgia and the charm of a retro era.

Design Style:
Retro, nostalgic, and charmingly vintage. The logo should transport viewers to a time when diners and Italian restaurants or pizzerias were icons of American culture.

Applications:
The logo will be used across various platforms, including packaging, labels, website, social media profiles, and marketing materials. Ensure that the design retains its retro appeal in different sizes and formats.

Competitor Analysis:
Look at logos from retro-inspired restaurants and food brands for inspiration. Identify design elements that successfully capture the essence of the era while maintaining a sense of timelessness.

Deliverables:
Main retro logo design
Variations of the logo for different use cases (e.g., horizontal, vertical)
Black and white versions for versatility

Logo Text

Luigi's, Legendary Linguine

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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